A Quick Guide To Boosting Mobile App Retention

Tuesday January 17th, 2017

Imagine having 200 users installing your mobile app on the day of its launch! Reaching such a high number in the initial phase is sure to be thrilling. But, what if only 46 of the users continue to use your app after three days and just 20 of them remain loyal users app after the first month?

Such numbers are not random; they are based on statistics provided by Silicon Valley Analyst, Andrew Chen. As per the analysis done by Chen, approximately 77% of an app’s audience stops using the mobile app after only three days from the installation, while 90% of them do so after a month. Clearly, a mobile app retention rate of only 10% after the initial 30 days would not be ideal.

So, it is critical that you retain most of those users you get to download your mobile app as your loyal audience. But, how do you improve your mobile app retention rate? You can do so by providing features that will make your users come back to the app again and again as well as by keeping your audience satisfied.

In this article, we identify some useful ways to boost your mobile app retention rate.

Improving In-app Feedback Strategy

It is vital to understand the features in your app that are likely to make the consumers use it for a long time. You can get such an understanding by asking your customers to tell you what they like and do not like. Based on their answers, you can start improving your app to eventually enhance the app retention rate.

The best approach to do so is to seek in-app feedback from your app users, which will allow you to know about possible improvements for your app, before the users report the issues on app store reviews or before they uninstall your app.

Below, we take a look at some of the top tips to improve in-app feedback.

feedback-1793116_1920Give Opportunities for Feedback in the App

Think of a customer shopping at a retail outlet in the real world. If the customer has some issues or has some queries or suggestions, the store owner is expected to resolve or address them inside the store itself, rather than asking the customer to call up support or write an email. The same is true for your app users. You need to reach out to the users inside your app itself and understand what they like about your app and what can be improved.

So, you should not disrupt their in-app experience by asking them to provide feedback that requires them to leave the app, for example via emails or social media platforms. Instead, ensure them that their voice will be heard right inside the app by offering a seamless and highly intuitive method of feedback.

Time Your Feedback Requests

It does not make sense to seek feedback from your customers before they even had a chance to explore your app. You should only engage your users at appropriate time intervals and request feedback from them proactively. The customers are bound to give feedback when you make them feel that you care about their opinions and suggestions.

Some ideal ways of starting a feedback conversation with your app users include enabling a “Feedback” button, after a particular in-app purchase. You can also prompt for feedback after the user completes a certain level or arrives at a particular page in the app.

You also need to take special care that your users are not bombarded with feedback requests that may lead to irritation and eventual uninstallations.

Validate the User’s Feedback

Once a customer leaves a positive or negative comment, make sure that you acknowledge their efforts with a thank you note and follow up with them with regard to any issues reported. If any of their suggestions are implemented in your next app update, you should also give credit to the users who came up with the relevant feedback. Even if certain suggestions are not implemented, ensure that you let the users know that you appreciate them taking the time to send in their valuable feedback.

Such proactive actions from an app creator go a long way in making the users feel as though they are being heard and increases the scope for continuous feedback.

user-interface-1655006_1280Ensuring Minimal Performance Hiccups

No app can be perfect from the day of its launch and it is normal for an app to have certain issues or bugs during the initial few weeks. However, it is important that you work on the bugs and issues quickly so that your app’s regular users can see that you are serious about making the app as perfect as it possibly can be. These positive signs can play a major role in ensuring increased loyalty for your app.

Providing a User-Friendly Experience

As the developer of an app, you may find all of its features easy to use. However, you need to ensure that they are also simple to understand from the end-user’s point of view. Additionally, it makes a lot of difference if you can provide a well-detailed user guide to support your users if they get stuck at any stage, while browsing your mobile app.

If first-time users of your app find it easy to use, they are more likely to come back and even refer your app to their friends or family.

The above points are some of the most important topics when determining how to boost mobile app retention for your app. Feel free to share any queries or tips that may have worked for you in the comments section belo