Mobile apps have steadily gained a lot of importance in the last few years and the trend is expected to continue in 2016. So, let us take a look at the top seven trends that are expected to be predominant in the mobile app development market.
1. The Android Versus iOS Versus Windows War Continues
The war between the three most popular smartphone operating systems has been brewing for a long time and there is no end in sight.
According to figures released by IDC, at the end of the second quarter of 2015, Android held a market share of 82.8%, while iOS had a market share of 13.9% and Windows held 2.6% of the market.
And, Android will not lose out to iOS anytime soon, even though the competition will be tough as these two giants strive to control themarket.
2. Enterprise App Development Market to Grow
It is expected that large enterprises will want to have their very own app development platform and, as per the trend, it can thus be said that about 35% of large enterprises will have their own platform for app development in 2016.
Since most app development projects are handled by third party developers, this market is going to swell as well.
Close to half of the existing major third party app developers (42% of the market to be precise) have recorded around $10,000 monthly revenue from the enterprise app development.
3. Customer Experience and Satisfaction Will Become More Important
Customer experience and satisfaction have become major factors in mobile app development. Major enterprises that deal in a similar market and are vying for a larger share of that market are targeting customers through mobile apps.
This thus makes customer experience and satisfaction an important parameter. So, ease of use, simplicity and attractiveness are being hailed as dominant factors behind the success of any app.
4. More Smartphone Users Are Using Messaging Apps
The past few years have seen a steady rise in the use of Over the Top (OTT) messaging apps by users who have accessto smartphones. And, the number of users will continue to grow in 2016 and the years to come.
However, the rate of increase will be reduced due to many smartphone owners already using such apps.
The following is a figure from eMarketer and some predictions about mobile messaging app usage. It takes into consideration all the users who use OTT messaging apps at least once a month. There is a clear indication that the user base will not see a dip anytime soon.
5. Apps for Payment through Mobile Phones Will Be Used More
Many app manufacturers have already implemented an online payment option in their apps. According to Fintech, there is definitely a growing number of users who are interested in this facility. So, the global trends and user statistics clearly suggest that 2016 will see a rise in the number of users opting for this service.
The following figure demonstrates an interesting trend seen when active users of mobile messaging apps were asked whether or not they want to have a money transfer feature in these apps and which app they prefer.
Source: Fintech ranking
6. Wearable Technologies Become Popular and Stylish
Wearable technologies, which can communicate directly with smartphones, are definitely becoming trendier and more stylish. At the end of 2015 and at the beginning of 2016, we already witnessed the launches of a number of wearable technologies, including attractive watches from major mobile manufacturers like Motorola and Samsung. Needless to say, it is time for mobile apps to become compatible with these devices in order to provide better user satisfaction.
7. Cross-Platform Applications Are Imperative
Mobile applications can no longer only cater to one platform. There has been a steady and fast increase in the number of platforms that give users access to mobile technologies.
Modern apps thus need to be able to perform smoothly across all the available platforms if they are to stay in the market.
We expect these top trends to be of great consequence to all mobile app developers across the world. The year 2016 has just begun and many of these seemed to be coming true already.
Keeping up with the mobile app trends will certainly mean that mobile app developers will gain better revenue from the booming app market.