7 Tools You Must Use for Mobile App Marketing


When you charge into the battlefield of app marketing with full force, you need the best tools to aid you in your fight. Your efforts can only be useful if it is spent on the right tools.

So, let us make it easy for you. Here are some great tools that you can start meddling with.

Usability Hub

1.Usability Hub

For an app to be successful, it must be usable. If you are wondering how you can evaluate an app’s usability, here are some things you need to start out with: screen flows, navigation designs, feature usage and other interface elements.

Usability Hub is a free tool that helps you test the above said elements. Usability Hub is a community-based tool which has some really great testing features for evaluating your designs.

Some notable features include:

  • Five second test;
  • Click test;
  • NavFlow; and
  • Preference test.

Each test costs one credit to run and you earn credits for each design evaluation submitted by the users. The paid version of the app has many additional features, such as split testing, chained test sets and demographic targeting.

UX Archive2.UX Archive

UX Archive is another tool that helps you ensure that your designs create a great user experience. It is designed especially for iPhone screens.

You can use this tool to make sure your designs are able to attract your target audience. UX Archive lets you include a lot of functionalities in your app and check their workflows.

Some of the tasks include:

  • Booking;
  • Consuming;
  • Deleting;
  • Exploring;
  • Sharing;
  • Reporting;
  • Uploading; and
  • Purchasing.

Get successful inspirations from UX Archive and make the best marketable designs.

Sensor Tower

3.Sensor Tower

Sensor Tower is an excellent data tool that helps you optimize your app. It collects data about the top apps from the app stores and uses the data to derive intelligent insights about what makes an app succeed.

An excellent free feature from this app allows you to evaluate your app and see where it stands in terms of App Store Optimization (ASO). But, to unlock the other features of this amazing tool, you will have to go for a paid version.

Some of the paid features are:

  • Top app charts;
  • Growing your presence; and
  • App trend estimates.

App Annie

4.App Annie

App Annie is another analytics app that you can use to explore the nuances of app stores. You can monitor the performance of trending apps, examine the app ranking history, keep track of your competitors, find out about demographic estimates, look at cross-app adoption rates and do a lot more. This app is available in both free and paid versions.



If you want to do some deep testing on your mobile interface, Optimizely is the right tool for you. It lets you run several A/B tests on your mobile app and provides additional features for usability testing. Some of the capabilities provided include the following:

  • The visual editor lets you make visual changes without having to do any coding.
  • Update visual changes in real time.
  • Test new features and configure them.
  • Optimize the code-level variables.

Optimizely also allows you to integrate with Localytics for better insights and thus derive more value from your tests.

Branch Metrics

6.Branch Metrics

Branch metrics is a must-have tool for tracking the efficiency of your marketing efforts. It helps you create special deep links that can help you track your app’s downloads.

It also ensures that the links to your app are routed to the right app store. It further helps in redirecting the user back to the in-app content they were reading before installing the app and allows for craft reward referrals and personalized onboarding of data.

This tool helps you create a better user experience and the ability to make the best use of deep links.


Crittercism lets you evaluate the performance of your app with the help of real-time app diagnostics and crash reports.

It helps you retrace user actions and provides a good causal analysis of errors. It also helps you use metrics to create alerts. You can then use these alerts to ensure a better user experience.


Here is a generic comparison table to help you get an overall idea of the various features provided by the tools mentioned above.

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So, have you explored any of the aforementioned tools before? Do you have any preference? Please leave your comments below and thanks for reading!There are many more tools that can help you shape your app’s behavior and optimize it for the app stores. The more your app is tested and optimized, the easier it is to market on the app stores. Make sure you give these tools a chance to let your app be a success.

So, have you explored any of the aforementioned tools before? Do you have any preference? Please leave your comments below and thanks for reading!